It seemed natural that Mr. Patel’s story should be toldmostly

It seemed natural that Mr. Patel’s story should be toldmostly in the first person – in his voice and through hiseyes. But any inaccuracies or mistakes are mine. I have a few people to thank. I am most obviouslyindebted to Mr. Patel. My gratitude to him is as boundlessas the Pacific Ocean and I hope that my telling of his taledoes not disappoint him. For getting   me started on thestory, I have Mr. Adirubasamy to thank. For helping mecomplete it, I am grateful to three officials of exemplaryprofessionalism: Mr. Kazuhiko Oda, lately of the JapaneseEmbassy in Ottawa; Mr. Hiroshi …

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You must askhim all the questions you want.”Later, in Toronto

You must askhim all the questions you want.”Later, in Toronto, among nine columns of Patels in thephone book, I found him, the main character. My heartpounded as I dialed his phone number. The voice thatanswered   had an Indian lilt to its Canadian accent, lightbut unmistakable, like a trace of incense in the air. “Thatwas a very long time ago,” he said. Yet he agreed to meet. We met many times. He showed me the diary he keptduring the events. He showed me the yellowed newspaperclippings that made him briefly, obscurely famous. He toldme his story. All the while I …

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God?””Yes.””That’s a tall order.””Not so tall that you can’t reach.”

God?””Yes.””That’s a tall order.””Not so tall that you can’t reach.”My waiter appeared. I hesitated for a moment. I orderedtwo coffees. We introduced ourselves. His name was FrancisAdirubasamy. “Please tell me your story,” I said. “You must pay proper attention,” he replied. “I will.” I brought out pen and notepad. “Tell me, have you been to the botanical garden?” heasked. “I went yesterday.””Didyou notice the toy train tracks?””Yes, I did.””A train still runs on Sundays for the amusement of thechildren. But it used to run twice an hour every day. Didyou take note of the names of the stations?””One   is …

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One of his motivating passions was to build a lasting company

One of his motivating passions was to build a lasting company. At age twelve, when he got a summer job at Hewlett-Packard, he learned that a properly run company could spawn innovation far more than any single creative individual. “I discovered that the best innovation is sometimes the company, the way you   organize a company,” he recalled. “The whole notion of how you build a company is fascinating. When I got the chance to come back to Apple, I realized that I would be useless without the company, and that’s why I decided to stay and rebuild it.” Killing …

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“They speak a funny Englishin India. They like words like

“They speak a funny Englishin India. They like words like bamboozle.” I remembered hiswords as my plane started its descent towards Delhi, so theword bamboozle was my one preparation for the rich, noisy,functioning madness of India. I used the   word on occasion,and truth be told, it served me well. To a clerk at a trainstation I said, “I didn’t think the fare would be soexpensive. You’re, not trying to bamboozle me, are you?” Hesmiled and chanted, “No sir! There is no bamboozlementhere. I have quoted   you the correct fare.”This second time to India I knew better what to …

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It was rough, really rough, the worst time in my life. I had a young

It was rough, really rough, the worst time in my life. I had a young family. I had Pixar. I would go to work at 7 a.m. and I’d get back at 9 at night, and the kids would be in bed. And I couldn’t speak, I literally couldn’t, I was so exhausted. I couldn’t speak to Laurene. All I could do was watch a half hour of TV and vegetate. It got close to killing me. I was   driving up to Pixar and down to Apple in a black Porsche convertible, and I started to get kidney stones. …

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That week he gathered his top managers and staff in the Apple

That week he gathered his top managers and staff in the Apple auditorium for a rally, followed by a picnic featuring beer and vegan food, to celebrate his new role and the company’s new ads. He was wearing shorts, walking   around the campus barefoot, and had a stubble of beard. “I’ve been back about ten weeks, working really hard,” he said, looking tired but deeply determined. “What we’re trying to do is not highfalutin. We’re trying to get   back to the basics of great products, great marketing, and great distribution. Apple has drifted away from doing the basics …

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Very few other companies or corporate leaders—perhaps none

Very few other companies or corporate leaders—perhaps none—could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to   define themselves as anticorporate, creative, innovative rebels simply by the computer they used. “Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari,   Prius—because what I drive says something about me. People feel the same way about an Apple product.” Starting with the “Think Different” campaign, and continuing through the rest of …

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The narration by Richard Dreyfuss worked well, but Lee Clow had

The narration by Richard Dreyfuss worked well, but Lee Clow had another idea. What if Jobs did the voice-over himself? “You really believe this,” Clow told him. “You should do it.” So Jobs sat in a studio, did a few takes, and soon produced a   voice track that everyone liked. The idea was that, if they used it, they would not tell people who was speaking the words, just as they didn’t caption the iconic pictures. Eventually people would figure out it was Jobs. “This will be really powerful to   have it in your voice,” Clow argued. “It …

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Here’s to the crazy ones. The misfits. The rebels. The

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.   You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough In order to evoke the spirit of Dead Poets Society, …

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